Business Support

Available to small hospitality businesses in the Black Country

Grants of up to £3,000 available


Small grants of up to £3,000* are available to small businesses operating in the Visitor Economy in The Black Country. These grants are available to cover:

  1. specialist advice which you might need to call upon to address your immediate needs in response to the impact of COVID 19 (e.g. HR, accountants, legal, financial, H&S, IT / digital or sector specialists etc.); and / or

  2. the purchase of minor equipment to adapt or adopt new technology in order to continue to deliver business activity or diversify in response to COVID 19.

To qualify for the grant, you must have:

  • not previously received support under the Black Country AIM for GOLD programme;

  • fewer than 250 employees;

  • an annual Turnover of less than €50m;

  • a Balance Sheet of less than €43m;

  • at least 1 year of trading history; and

  • a business trading address in the Black Country (Dudley, Sandwell, Walsall & Wolverhampton). You can check that your postcode is valid here:

We will prioritise applications from companies where the request will make a meaningful impact.

* typical values will vary and will be around £1,800

Download the flyer

Tranche 1 Now closed - closed early due to excessive demand

Tranche 2 Closed 15th December 2020

Tranche 3 Closed 1st February 2021

Consultancy Support

Using industry experts, we can help you to:

  • attract more customers;

  • keep customers for longer;

  • encourage customers to spend more;

  • encourage customers to return;

  • get customers talking about you; and

  • reduce the incidence of unnecessary spend

We will prioritise applications from companies where the request will make a meaningful impact.

Download the flyer

AIM for GOLD: Visitor Economy Support

We are now fully committed for grants and 1-2-1 consultancy on the current support programme. However, to be kept informed about other support that is forthcoming, please complete the contact form below.

Registered Office and Correspondence

3 Castle Street, Eccleshall, ST21 6DF | t. 01902 936280 | e.